Top 4 Ways to Use Your Brand Values to Drive 100 % Customer Loyalty

  • Aspirational values: These are related to the company’s goals. These are usually developed when the company is making changes or introducing new products.
  • Permission-to-play values: These are different from core values because every business must agree to these values to do business.
  • Accidental values: These are based on the values of the company’s employees and it’s important to make sure these don’t conflict with the company’s core values. When the employees’ values do not match the company’s core values, this impacts the consistency of the brand values and decreases customer loyalty.

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Linda A. Fanaras

Linda A. Fanaras

CEO/Strategist ➤ Brand Expert ➤ Messaging Certified ➤ Strategist ➤Top Women Led NH Business ➤ Award Winning ➤ WBE & WOSB #brandbuilder #followme