Surefire On-Page SEO Marketing Strategies
On-page SEO marketing is the process of letting Google know what your page is about to improve your search rankings. It includes making sure your website content is visible to search engines and ensuring that your website isn’t blocking any search engines.
On-page SEO marketing also helps Google pick up the keywords that you want to be ranked for, which sends traffic to your site. We’ve rounded up a list of easy-to-implement SEO marketing strategies to help you quickly improve your website’s performance.
Use Text Links for Site Navigation — Not Images
Make sure your website’s navigation links are made up of text and not images. Images are almost always invisible to Google and other search engines. Include links to pages you want visible on your homepage so search engines can easily find them and include them in search results.
Create Search-Engine Friendly URLs
Clean URLs are logical and easy-to-read by Google and website visitors. An example of a clean URL is http://mill.agency/digital/three-secrets-to-email-marketing-success. Clean URLs are also more sharable and linkable; both of which help increase search rankings and web traffic.
Be Subtle When Adding Keywords to Content
In the past, SEO marketers sprinkled dozens of keywords throughout webpages, adding words that were out of context and creating copy that was difficult to read — all in attempt to manipulate their website’s ranking in Google. That practice is now penalized by search engines, which may even flag keyword-stuffed content as spam. Google’s quality guidelines offer tips on how to weave your keyword naturally throughout your content.
Add LSI Keywords to Your Page
LSI (Latent Semantic Indexing) keywords is an SEO marketing term for related phrases. It’s important to add these LSI keywords to your page because Google wants to deliver high quality, relevant content to its users. For example, if we wrote a blog about email marketing, Google would also scan our page for LSI keywords such as “email campaign,” “email blast,” and “email newsletter.” Google looks for these closely related terms to ensure that our blog topic is actually email marketing.
Fill Out Meta Tags
Meta tags are sections of text on your website that provide data about your page to search engines and website visitors. Meta tags that are important for on-page SEO marketing include title tags, description tags, and keyword tags. If your meta tags are missing, Google will automatically use text from your website to create your search listing. To ensure that your tags are optimized for search and include your keywords, either manually change your tags in the HTML code; or use the software your website is built on or a plug-in to make changes.
