Does My Business Website Need a Blog?
If you’re still considering whether your business website needs a blog, let us save you some time and trouble by telling you right now that a blog is must-have for your website.
Why Your Business Website Needs a Blog
Despite the widespread popularity of video marketing and its omnipresence on your social media feeds, blogging remains a highly visible and popular content marketing strategy. And data supports this fact. In the U.S. alone 42.23% of people from the ages of 18 to 49 read blogs and there are over 440 million blogs on the internet. And considering how there are currently 1,702,064,883 (and counting) websites, competition for an online audience continues to be fierce. Blogging provides another tool in your arsenal to help potential customers find you.
When you build out and add fresh content to your website, such as blog posts, you’re enhancing your website’s visibility and helping to better connect with your target audience. Keep reading to find out exactly how a blog can help your business.
Blogging Increases SEO Performance
A standard small business website may only consist of approximately 7–10 pages. While that may be enough to get your point across, it might not be enough to attract potential customers to your website. That’s where blogging comes in. Because search engines rank web pages individually and not entire websites, adding a blog to your website is a simple way to consistently produce quality content that will help your website rank higher in Google. A blog also allows you to insert keywords and links — the hallmarks of effective SEO — which send traffic to your site. If you’re interested in learning how to add SEO keywords to your website pages, our article Why SEO Keywords Increase Website Traffic covers the topic in depth.
Blogging Establishes Industry Credibility
Blogging offers your business a place to share its insights, news, and awards. It also allows for greater transparency between your business and your customers. Blog articles that include behind-the-scenes information about your business — or your thoughts on the latest news in your field — help your business establish itself as authentic, trustworthy, and an authority on subjects related to your industry. Plus, if you establish your website as a go-to source for industry information, more people will click on your articles, other websites will start linking to them, and your website will rank higher in search engines.
Blogging Creates Content for Social Media
A consistently updated blog offers a wealth of content that can be shared easily on social media networks like LinkedIn, Facebook, and Twitter. Fresh, information-rich content creates additional opportunities for sharing and develops inbound website traffic, which can lead to new customers and increased sales. Blogs can also be promoted via email campaigns, advertisements, and even linked to at the bottom of an email signature. They can also be used as visual content on Instagram and Pinterest. Simply share your main blog image, overlaid with the post title or a quote from the post, and add a caption.
Blogging = More Time to Convert Website Visitors into Customers
While perusing your expertly designed, meticulously crafted website, potential customers may want to know a little more about your business before they are ready to make a purchase or get in touch with you. They may want to gauge your expertise, learn more about your services, or verify that you are still in business. If you are updating your blog with new and relevant information, they will continue to stay engaged with your website instead of clicking over to the competition.
Blogging Can Improve Your Email Marketing Strategies
An active blog with useful, engaging content may entice people to subscribe to your mailing list just to read your blog posts and stay informed about your industry or keep up-to-date with the latest news. And, if people are reading your blogs, your business will stay on their radar and potentially convert them into customers. By adding an email subscription option on your blog, you can build a steady stream of regular visitors for your website. Plus, an email subscription option provides another avenue for people to consume your blog content, which is especially valuable for marketing to people who don’t use social media and therefore don’t see your shared posts.
Blogging Can Offer Big Benefits for Any Business
Adding a blog to your website can make a huge difference for search visibility, leads, and sales. But blogging success doesn’t happen by accident. It begins with a smart content marketing strategy and a consistent, deliberate approach.