In an increasingly digital society, it feels like everything is a marketing opportunity. After all, who hasn’t been talking to their spouse about a product and then gotten a pop-up video on their phone for that product a few minutes later? While this type of capture of data is central…

So, a new competitor just entered the market right next to your own brand, what should you do? Your first instinct may be to panic, but that is not necessary. The only way to outshine the competition is to do better. Meet your customers’ needs more thoroughly, deliver better customer…

Corporate messaging is the foundation of your entire brand. It communicates your core values and mission to your employees, stakeholders, and customers so that they can better understand your brand and support it. To be effective, your corporate messaging should tell a story that is cohesive and authentic. What Does a Cohesive Message Look Like? Cohesive corporate…

Technology branding for your start-up can be tedious and tough to navigate, especially on top of starting from the ground up. Whether you are trying to make space in an already existing market with clear competitors or are breaking out into unaddressed “white space” where you are the only solution…

The short answer: yes. The long answer: your brand strategy should constantly be evolving and adapting to the needs and demands of your target audience and customers. A strong brand strategy will stand the test of time, but a stagnant brand will fall short. Do you know how to approach…

Establishing a strong biotech website requires research, data analytics, trial-and-error, and a lot of patience. As a biotech leader, you are no stranger to trusting the research and trial process, but you may not know how to approach the creative design elements that will help catch your audience’s attention —…

Creating a successful brand strategy for your biotech brand requires research, data-collection, analysis, and testing — all processes anyone in this industry is familiar with. But do you know how to use them in biotech branding? Building a successful brand strategy is a task that’s never truly finished. You should…

Heading into 2023, we are going to see a wide range of B2B marketing strategies that are aiming to be bigger and better than the rest. Between the latest technology and different industry challenges, many B2B businesses are going to be thinking outside the box to reach their target audience…

The technology industry is highly competitive, to stand out brands must be thinking creatively and innovatively. 2022 saw an increase in tech innovation, and technology branding has become a whole new ball-game in 2023. Every industry plays by their own rules, and technology branding is no different. …