In 2022, tech comes in many different forms and has become a staple to the day-to-day operations of our society. As a tech firm, it can be difficult to position and present your business in a distinct, yet creative way that draws in interest and generates business leads. …

Writing a powerful marketing plan is no easy task. When you are establishing your B2B marketing plan it is important that you take the time to really get to know your brand, as well as your current and potential audience. You need to know what you are selling, and who…

Who says email marketing is dead and marketers do not pay heed to it any longer? If this myth persists in any way, it is time that people get rid of it. Email marketing still remains one of the most charming, influential, and highest-yielding forms of digital marketing. In fact…

Identifying and understanding your target audience are two different things. As a business, you can know who your target audience is, but still have an unclear understanding of what their needs are and how to properly engage them with your content and products or services. …

The role of marketing as a key factor in the success of a business is simple: a company that can effectively market its products and services will surely stand out from the rest. However, the importance of marketing expertise and knowledge of your niche market should not be underestimated. You…

Your brand is who you are, and what you have to offer to customers. When retaining a professional branding firm, you want to make sure that they have the knowledge to understand your brand’s vision and help bring it to reality. …

We are still at the beginning of the metaverse, but all signs are pointing to it being the next big thing in all types of media, including marketing. Will marketing strategies that worked in a traditional market setting still apply in a virtual world? How big is the metaverse market…

Since it first began shaking things up in 2020, the COVID-19 pandemic inspired us as a society to change the ways we interact, but it also sparked changes in the way we consume. As a result, technology companies and their marketing teams are tasked with keeping up with the ever-evolving…

In 2022, consumers seek an experience that is customizable, appealing, and most of all easily accessible. Voice search not only makes technology more accessible to those with disabilities, but also makes the lives of everyday tech users easier. Between laptops, smartphones, tablets, and virtual assistants, voice search is used regularly…