Since it first began shaking things up in 2020, the COVID-19 pandemic inspired us as a society to change the ways we interact, but it also sparked changes in the way we consume. As a result, technology companies and their marketing teams are tasked with keeping up with the ever-evolving…

In 2022, consumers seek an experience that is customizable, appealing, and most of all easily accessible. Voice search not only makes technology more accessible to those with disabilities, but also makes the lives of everyday tech users easier. Between laptops, smartphones, tablets, and virtual assistants, voice search is used regularly…

The technology industry changes rapidly and, unless you can keep up with adoption, it can become competitive. With many technology firms offering similar products as the competition — in terms of hardware and software — tech brands must have a solid marketing strategy to succeed. Marketing has been an important…

What software need does my tech firm fulfill for customers? Who is likely to be interested in my products? What makes my technology better for consumers than the competition? When answering these questions, the more specific you can answer the more accurate your determined target audience will be. …

Behind every successful company is a team that understands one very important skill: how to use available data to grow their business. As more and more entrepreneurs and businesses enter the world with each passing day, it is more important than ever to keep up with the competition by understanding…

When you commit to running your own business, it may feel like you have surrendered all of your free time. You may find it difficult to balance your business with your self-care needs and family obligations if you are working significantly more than 40 hours each week. One survey shows…

The driving force and muse behind every branding campaign is the audience persona, and effectively targeting it. Your audience persona is essentially the characteristics and behaviors of your ideal audience, more specifically who you want to sell to. Your target audience is the broad, umbrella term used to encompass the…

The driving force and muse behind every branding campaign is the audience persona, and effectively targeting it. Your audience persona is essentially the characteristics and behaviors of your ideal audience, more specifically who you want to sell to. Your target audience is the broad, umbrella term used to encompass the…

Prospective entrepreneurs are beginning to feel more confident about launching businesses as we come out of the pandemic and approach some level of normalcy. With increasing economic stability and loosening pandemic restrictions, business ownership is looking more and more feasible! Are you thinking about starting a business? …