Creating a unique technology brand strategy that is also effective can seem daunting, however it’s not as difficult as you might think once we break it down. When it comes to your technology brand, it is important to get a clear understanding of your brand’s past and present, so that…

In this digital dog-eat-dog world of ours, climbing your way to the top of the results page can be a constant battle. For this very reason, it pays to bring your A-game when it comes to search engine optimization (SEO). For those unfamiliar, SEO is an online marketing strategy that…

Your company’s brand awareness reflects your target audience’s ability to distinguish your unique brand from a crowd of competition. It is a major component in promoting the new and reviving the old, as well as maintaining current customer satisfaction . While it may seem as though company values and a…

The technology industry changes rapidly and, unless you can keep up with adoption, it can become competitive. With many technology firms offering similar products as the competition — in terms of hardware and software — tech brands must have a solid marketing strategy to succeed. Marketing has been an important…

A strong, consistent brand can guide your brand to success. A successful brand should be unique and engaging, while also being consistent and genuine when it comes to representation and outreach. Your brand should be multi-faceted and captivate current and future customers, while also having enough adaptability to be optimized…

You may have heard it a million times before, but your brand is truly the most important component of your business. Developing a brand activation plan that is effective, engaging, and consistent is no easy feat. …

The manufacturing industry is often regarded as “boring” or “straightforward,” with little room for creativity when it comes to branding and marketing, but that could not be further from the truth. …

In 2022, tech comes in many different forms and has become a staple to the day-to-day operations of our society. As a tech firm, it can be difficult to position and present your business in a distinct, yet creative way that draws in interest and generates business leads. …

Writing a powerful marketing plan is no easy task. When you are establishing your B2B marketing plan it is important that you take the time to really get to know your brand, as well as your current and potential audience. You need to know what you are selling, and who…