5 Tips on Building Your Social Media Marketing Strategy
You may use social media in your regular, everyday life. Whether you’re posting your latest food creation or quarantine activity, social media is there to capture it all. When it comes to translating that to your business, however, it can be trickier to know where to start and how to be successful. You market your everyday life on Facebook and Twitter, why not market your business too.
Here are five tips on building your social media marketing strategy for a successful campaign.
Set Clear Goals
This could be generating leads and sales, increasing brand awareness, increase community engagement, increase web traffic or several other qualitative and quantitative goals that you wish to reach in your campaign. Setting clear goals helps build a roadmap for the rest of your social media marketing. It’s also important to communicate your goals, once they’ve been established, to your team so that everyone will be able to help effectively and efficiently.
Know Your Audience
Chances are you have established your target audience and market in the branding stage of your business. You know the key demographics of your target audience and have gotten a good idea of how to tailor your content to them but knowing which social media platform your audience frequents can help boost your engagement. Facebook and YouTube are prime places for ads because they have high-earning user bases. Whereas the majority of millennials and Gen Z are on Instagram where they get eye-popping visuals and short captions. Women outnumber men on Pinterest, and LinkedIn’s users are well-educated and prefer industry-specific content. With this information and your own research of your target audience, you will be able to find the ideal spot to market in.
Create Engaging Content
Based on the goals you’ve set, your brand identity and the products or services you offer, you should have a pretty good idea of what kind of content to publish. But how can you make it engaging for your audience? Including eye-catching or interesting images in your posts can help grab your audience’s attention. Also, never pass up the opportunity to pick your user’s brains. Ask questions, create polls, encourage comments, all of these will drive up your user engagement. If you still struggle with creating engaging content, the team at Millennium Agency is filled with creative content writers who specialize in this exact thing.
Timeliness is important
Finding the best times to post on social media can be a little complicated. A good rule of thumb is to post when your brand can respond or communicate with its audience. If you’re going to post in the evening, after your audience is out of work, then you need to make sure there is someone from your team who is ready and willing to respond to comments or engagements as they come. Most users want and expect a response within 4 hours of their post, so find a time that this is doable for your brand.
- Reevaluate Often
Lastly, assess what’s working, what isn’t and what can be improved often! There’s no point in developing a social media marketing strategy if you’re just going to leave it alone. Check up regularly on your insights and analytics, most of which can be found on your specific platform. Did your post with a video in it get more likes than anything else? Are you seeing more engagement on Instagram than Facebook? Does the time(s) your posting seem effective? These are the kinds of questions you want to ask and answer when reevaluating your campaign.